A survey by Edelman in 2019 has shown that 81% of customers only buy from brands that they trust. And this statement applies to customers of different ages and income groups. Brands build client trust not just to attract new customers or gain higher profits. Most of...
What makes a business unique? If you are a bakery owner, what differentiates your business from the pastry shop right across the street? Could it be the taste of your bread, the way you present your muffins or your friendly customer service? Differentiation is very...
