MEET EΛOL

Keith Tan

Keith Tan is a Financial Planner at EΛOL (HSBC Life). A seasoned and dedicated professional, he brings with him over 25 years of diverse experience and expertise across multiple industries. Throughout his career, Keith has built a strong track record in business development, market expansion, and cross-functional leadership. These are skills that now form the cornerstone of his client-centric approach to financial planning.

With a firm belief in the power of continuous learning and growth, Keith has embarked on a purposeful journey in the financial services industry, which is driven by a desire to empower both himself and others with the knowledge and tools to achieve financial stability and independence. He takes pride in guiding clients through every stage of their financial journey, helping them make informed decisions that align with their personal goals and long-term aspirations.

Keith’s approach is grounded in trust, understanding, and collaboration. He works closely with each client to craft tailored strategies designed to protect their income, grow their wealth, and secure their future, no matter what life may bring.

Outside of work, Keith enjoys staying active through outdoor activities and ball games, and treasures spending quality time with his family. His balanced outlook on life reflects his belief that true financial planning goes hand in hand with living meaningfully and with peace of mind.