A survey by Edelman in 2019 has shown that 81% of customers only buy from brands that they trust. And this statement applies to customers of different ages and income groups. Brands build client trust not just to attract new customers or gain higher profits. Most of the time, it is done to create meaningful client-brand relationships. Similarly for EVOL, we add value to our clients to build a long-lasting client relationship and ensure that our products and services can benefit them.
What does it mean to add value to clients?
Customer value is when a customer perceives to get a certain value from the product or service that they are buying. An example would be a client considering whether or not your product or service benefits them over what they have paid or plan to pay you. Value is calculated as the benefit the customer receives minus the total cost used to produce the product or service.
Adding customer value, on the other hand, means you are allowing your client to benefit more from your client-brand relationship. When you keep on providing potential clients value such as giving out attractive content, excellent customer service, and knowledge of your product or service, you are not forcing them to engage with you. Instead, you are showing them the length you are willing to go to provide quality products or services and how much you value client satisfaction. Once they have warmed up to your brand and are ready to know more about your product or service, that is when you can build client trust.
You should also understand that adding value to your clients is integral to your business strategy because it not only builds client trust but also:
- Increases customer satisfaction
- Improves customer experience
- Increases customer loyalty
- Increases brand awareness
- Differentiates your brand from others
It is important to note that as a brand before you can take, you must first give. Once you have given your clients an abundance of value such as providing quality products, improving customer experience, and creating exciting content, you will find that your clients have so much to give back to you because they trust you to always provide value however you can.
Healthy Heart, Endless Love XII (HHEL)
Speaking of adding customer value, let us introduce you to Healthy Heart, Endless Love XII (HHEL). Every year, our team at EVOL will work together to organise the HHEL event, an event that is specifically designed to add value to our clients. For this year’s 12th HHEL event, we wish to uplift the spirits of many by organising an online standup comedy featuring none other than Singaporean comedian, Kumarason Chinnadurai, or famously known as Kumar himself.
Throughout the event, not only will you be introduced to what we do here at EVOL, but you will also get to laugh to your heart’s content with the fun segment we have waiting for you. In these trying times, we hope this event can spark some joy and laughter in the hearts of many. Happening on December 13, 2021, from 8.30 pm to 9.30 pm, we are inviting all our clients to attend this lively event. Registration is FREE and available via invitation only. Early registrants will be entitled to participate in our Lucky Draw of Shopping Vouchers! So, if you are interested, be sure to hurry and register now! (Indicate Calvin Lee under the Name of financial advisor)
For more information about the Healthy Heart, Endless Love (HHEL) event, get in touch with us and one of ourfinancial advisors will reach out to you.