As an EVOL Financial Services Director with over 12 years of experience in the industry, Calvin believes in the effectiveness of digital technology and automation. According to him, not embracing technology is just as good as opting to be extinct.
“As an engineer by training, I am a firm believer in using digital technology and automation to make our work easier. We get to connect with our clients effectively through social media, email marketing, Customer Relationship Management (CRM) tools, and more.”
Calvin always makes sure that his team embraces technology as it is an effective tool that can help them ease their work. With automation, his team of financial advisors gets to be open for business 24/7 without actually having to be online all the time.
Besides, the pandemic has called many businesses to digitalise. And consumers are demanding simpler, more user-friendly, and reliable digital-first experiences when it comes to dealing with banks and financial institutions.
Digital trends that are taking over the financial services industry
- Greater personalisation
Financial advisers can utilise data collection tools to further break down their target groups. Based on each individual’s information, financial advisers can create personalised content and offer better customer service. This not only creates an individualised experience for each customer but also strengthens the customer’s relationship with the brand.
- Predictive analytics
Digital tools collect important customer data and buying behaviour to create the perfect buying journey for each customer. With predictive data, you get to predict their next move and offer them better solutions. Digital automation is changing the way we look at the financial services industry—we are now creating personalised customer experiences rather than just simply selling.
- Omnichannel services
With more and more people online, financial advisers need to find ways to remain connected with their customers in different channels. For example, banks are already leveraging this trend by creating their social media accounts, websites, app, and even SMS to further increase their touchpoints and build their customers’ trust. This is a great way to ensure that customers interact with the brand regularly.
- Data-driven digital marketing
Many financial organisations are utilising data-driven digital marketing to stay on top of customers’ minds. With AI and machine learning, brands can obtain valuable customer insights, create targeted digital campaigns and produce tailored content for each customer to gain better customer engagement. This is also particularly helpful for businesses wanting to globalise as they can then curate personalised journeys for international and local customers.
- Digital-first experience
The pandemic has further decreased the need for face-to-face business in the financial services industry. Now, customers are looking for a simple and reliable way to deal with banks and financial institutions. And this includes getting user-friendly services that are made available on multiple digital platforms. With digital platforms being widely used throughout the world, brands should go to where the people are.
How does EΛOL utilise digital technology?
As mentioned before, the constantly changing digital trends allow us to stay on top of our game. We get to reach more people online through different social media platforms and connect with our customers without actually meeting them face-to-face.
As we go digital, we also understand the need for more human touchpoints. This is why the financial planning we do for our clients is highly personalised. Technology is used to help us communicate more effectively and process more efficiently. It is also a tool for us to connect and engage with our clients regularly.
To provide more value and knowledge for our clients, we are actively using email platforms, CRM systems, and digital campaigns to attract, engage and retain leads, prospects, and clients. When you join EΛOL, you get peace of mind knowing that you are well-equipped with the right tools and platforms to do your work more efficiently. To get started, get in touch with us now.